Custom-Designed Stand or Modular Stand?

Both approaches can be right; what matters is to see which one better fits your brand’s goal, fair frequency and budget.

The strength of a custom stand

A custom design tells the brand’s identity through architecture. It adapts to every dimension of the area and creates a memorable look among competitors; in return, production time and cost are higher.

The practicality of a modular stand

Modular systems are assembled from pre-produced parts; they offer fast installation, reuse and predictable cost. They suit brands that attend many fairs and rent areas of different sizes.

A hybrid solution

Combining a modular structural system with custom-made façade and graphics brings the advantages of both. The brand identity stands out, and some parts are reused at new fairs.

Quick checklist

• How many fairs do you attend a year?
• Do your area sizes change?
• Is brand perception more important than budget?
• Is your installation time limited?

Would you like ideas for your exhibition stand or space project? Get in touch with us; we will suggest a solution that fits your area and schedule.