Graphic Design and Print Guide for Exhibition Stands

Graphics are the stand’s cheapest and fastest-to-change layer. But the wrong resolution or size lowers the value of the whole design.

Resolution and file preparation

For large-format prints, files should be prepared at the right scale and in high resolution. Vector logos and embedded fonts remove the risk of blur.

Legibility and distance

Headings should be readable from the aisle and sub-text from close up. Little text, a large heading and high contrast are the three principles that carry the message in a crowded hall.

Print material choice

Fabric printing suits lightweight and lit boxes; Forex and aluminium composite suit durable, flat surfaces; vinyl is preferred for wall and glass applications.

Quick checklist

• Vector logo and high resolution
• Large heading, little text
• Brand colour codes
• A print type suited to the material

Would you like ideas for your exhibition stand or space project? Get in touch with us; we will suggest a solution that fits your area and schedule.