Basic Rules of Store Window Design

Before entering, the customer looks at the window and reaches a decision about the store within seconds. The window is the first and strongest factor in that decision.

One story, few products

Instead of showing every product in the window, a single theme or campaign should be highlighted. Few products and plenty of space create a more prestigious perception.

Light and depth

Window lighting should be strong enough against daytime reflections and warm and accented in the evening. Products placed at different depths give the window dimension.

Regular renewal

The window should be renewed regularly according to season and campaign. A window that does not change for months gives the impression that the store is not alive.

Quick checklist

• One theme, few products
• Light against daytime reflections
• Balance of depth and space
• A regular renewal calendar

Would you like ideas for your exhibition stand or space project? Get in touch with us; we will suggest a solution that fits your area and schedule.