How to Set Up a Product Demo Area in the Stand

A good demo is more persuasive than a thousand-word brochure. But if the demo area is poorly planned, the strength of the product does not reach the visitor.

Position and visibility

The demo area should be visible from the aisle so that passing visitors can stop and watch while the demo is being done. A demo hidden deep inside loses its value.

Power, water and technical infrastructure

If electricity, water, air or data connection is needed, it should be calculated at the design stage and requested from the organiser. Ready cables and a hidden technical space let the demo run smoothly.

Presenter and audience area

A counter for the presenter and a standing or seating area for the audience should be planned. Directed speakers or a screen can be used so sound and visuals are understood in a crowd.

Quick checklist

• A position visible from the aisle
• Power, water and data infrastructure
• A presenter counter
• An audience standing area

Would you like ideas for your exhibition stand or space project? Get in touch with us; we will suggest a solution that fits your area and schedule.