Advantages of an Open-Plan Stand Design

A closed façade builds a wall between you and the visitor, while an open-plan stand says “come, look, talk”. On a fair floor, this invitation is often decisive.

Visibility from every direction

A stand with many open sides is noticed from different points of the aisle. Because products are visible from outside, visitors start getting to know the brand before they enter.

Natural visitor flow

A wall-free entrance makes it easy for visitors to step in without hesitation. When the welcome point and display area are placed according to flow, the inside of the stand stays lively.

Points to watch

Open plans can make storage and meeting privacy harder. A part of the area should be set aside for a closed meeting room or storage, thinking about noise and sightlines together.

Quick checklist

• Many open sides
• Products visible from outside
• A clear welcome point
• A small closed meeting area

Would you like ideas for your exhibition stand or space project? Get in touch with us; we will suggest a solution that fits your area and schedule.