7 Points to Watch in Corner Stand Design
A corner position is one of the most valuable areas of a fair. But doing justice to two façades at once requires more careful design than a one-sided stand.
Treat both façades as the “front”
On a corner stand, move away from the idea of a back wall. Logo, products and welcome should face both aisles; no façade should be left as an empty surface.
Turn the corner into a stage
The point where the corner meets is the stand’s strongest accent. Using an illuminated logo, a tall column or an eye-catching product display here catches visitors from afar.
Plan entrances and flow
Two different entrances make it easier for visitors to move through the stand; however, the reception counter and product areas should be positioned to serve both flows.
Quick checklist
- Logo on both façades
- A strong accent at the corner
- Several entrances and a clear flow
- Keep the meeting area away from the corner
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